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Topic: Social Cause Advertising (AIDS awareness, drug abuse campaigns) Read a recent (last decade) article presenting an academic investigation and in a short 2-3 page double-spaced paper (format is up to you), summarize the stated hypotheses and how the study was conducted, as well as the primary findings, and the contribution the investigation makes to advertising research. Please also include recommendations for future research in the area. Be sure to include a complete cite for the article.


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