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MUST USE: Mendeley citation manager (it’s free) Please find and create a report on the following and write report in the same format. 1.) 1.1- GAP’s mission/vision statement, 1.2- 10-K, a comprehensive overview of the company’s business and financial condition and includes audited financial statements 1.3- Annual reports for the past few years, and any profiles or SWOTs (strengths, weaknesses, opportunities, threats) that you find, along with any other background materials that help with your understanding of the current status and corporate performance. 2.) 2.1- Identify and describe the primary industry in which GAP currently operates. A short paragraph will be sufficient. 2.2- Identify the company that you think is the primary competitor to GAP Inc. in said industry. If the company operates in a number of industries – pick the largest. 2.3- Is the company outperforming or underperforming GAP Inc., and what data are you using to support that opinion? Show the data. 2.4- Find and list the total revenue and profit (and the source for this data) for GAP Inc. and the competitor company from the most recent full year of data.


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