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Paid Search Marketing and Display Advertising
Review any current paid digital advertising that your client uses and indicate whether it is effective (or not). Please develop a campaign for them. Determine what your budget will be, which tools you will use and why, and the duration of your campaign. Indicate what results you hope to achieve for your client.
Make sure to reference their keywords, how you would design their ad, and what call-toaction you would be including.
A complete answer will include:
• an analysis of your client’s current paid digital advertising and its effectiveness
• a digital advertising campaign for your client for the next three months including SMARTgoals,
budget, tools, duration and expected results as well as a justification for each
• an outline of how you would use their keywords throughout the campaign and a description of
what type of ads and messaging you would use, including a specific call to action


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