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Qualitative Research
Why do companies need to conduct research and how do they decide what type of research will provide the best information? To answer that question, investigate types of research specific to your industry.
To complete this task successfully first work through all learning resource activities:
The Research
Read
Qualitative Research 
Historical Research
Watch
Section 8 – Measuring Your Results from the course Marketing for Small Business with Brad Batesole on LinkedIn Learning
Introduction, Section 1 (Qualitative Research), & Section 2 (Quantitative Research) from the course Market Research Foundations with Sarah Weise on LinkedIn Learning
Section 2 –  Understanding Different Research Methods from the course Learning Design Research with Andy Schwanbeck on LinkedIn Learning
Section 3 – Understanding Your Target Audience from the course Learning Conversion Rate Optimization with Chris Goward  on LinkedIn Learning
Decide if qualitative data will help in your research project.
Qualitative Research and Your Topic
These qualitative tools can be used in your research. 
Interviews
Focus Groups
Survey
Observations
Case Study
Evaluate each of them, identifying their advantages and disadvantages.
Additional Requirements:
12-point Times New Roman; double spaced; and page numbering.
Please be sure to complete the entire assignment to receive maximum credit for this assignment.
Use and include information from the weekly course content and outside sources to support the conclusions contained in your submission.
Be cognizant of spelling, punctuation, and grammar.
All sources should be cited in proper APA format (in-text citations and a reference list).
Submit your work in Word format, NOT as a pdf file.
Your attachment should be labeled with your name, the name of this class, and the assignment e.g. Jones – EBM502 – Task 3.

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